Direct mail.
*
Direct mail. *
GRHealth mammo campaign
This campaign concept was inspired by my own experience with my Mom's cancer diagnosis in 2010. My brother and I didn't find out she had a biopsy on a lump in her breast until after the fact. And only then because it was cancerous. She was so concerned about how we might react, how we might be worried or sad or confused, that she went through the first (and arguably scariest) steps of her cancer journey alone.
Good relationships are always built on a solid foundation. Why would your doctor be any different? By knowing you better, they can treat you better. At Rush, we want our patients to feel comfortable coming to us with anything — and to visit regularly for checkups and screenings. With primary care physicians of all different backgrounds and interests located all over the city, we know you’ll find “the one."