Social media.
Compelling and clear communications strategically designed to break through the clutter of social sites.
Finding the Executive Voice:
LinkedIn Copy for Hospital Decision-Makers
As part of a LinkedIn organic thought leadership campaign for Teladoc Health, I wrote carousel and post copy designed to resonate with hospital and health system executives. Using a single, consistent voice, I connected enterprise-level goals— innovation, efficiency, outcomes — to the brand’s “Connected Care” story. The post linked to a long-form article, bridging strategy and storytelling to position Teladoc Health as a trusted thought leader in the evolving digital care landscape.
World Heart Day:
Awareness with Authenticity
For World Heart Day, our goal was to rise above the noise of generic awareness content by focusing on empathy over promotion. We created a simple, heart-led LinkedIn video ad that celebrated our members and their health journeys—avoiding product marketing in favor of authentic storytelling.
The post achieved a 4.5% engagement rate, demonstrating that sincerity and simplicity can drive stronger connection than sales-driven messaging.
Connected Care, Visualized:
A Brand Storytelling Series
To demonstrate the power of connected care, I developed a LinkedIn video campaign using visual metaphors — each depicting individuals doing fine on their own but thriving when they come together. The creative highlighted Teladoc Health’s core message: whole-person care works better when it’s connected.
With a cohesive look and emotionally resonant storytelling, the campaign drove 28,256 total impressions, 8,675 video views, and a 4.7% engagement rate, reinforcing the value of integrated care across audiences.
Strategic Simplicity:
Engaging Health Plan Leaders Through Problem–Solution Messaging
Created for a health plan audience, this social campaign opened with quick, provocative copy that called out audience-specific pain points. Follow-up animated posts revealed how Teladoc Health’s chronic condition solutions address those issues head-on, providing measurable outcomes at scale. The result: concise, problem–solution storytelling that captured attention and positioned Teladoc Health as a strategic partner for health plans seeking smarter, more sustainable care models.
The result: a unified narrative that connected emotional resonance with measurable outcomes, driving 9,842 impressions, 3,203 video views, and a 7.4% engagement rate, exceeding internal benchmarks.
Market Shifts in Virtual Care:
Health Plan Social Video Ad
For this LinkedIn video ad, my focus was on creating a fast, compelling narrative that could capture attention and deliver value in a limited timeframe. I structured the story to anchor on a timely market shift, quickly establish relevance for health plan audiences, and reinforce credibility through real-world proof—balancing urgency, clarity, and trust. The result was a concise, scroll-stopping ad that translated complex industry change into a clear, actionable message designed to engage decision-makers and drive interest.