Social media.
Compelling and clear communications strategically designed to break through the clutter of social sites.
Finding the Executive Voice:
LinkedIn Copy for Hospital Decision-Makers
As part of a LinkedIn thought leadership campaign for Teladoc Health, I wrote social copy designed to resonate with hospital and health system executives. Using a single, consistent voice, I connected enterprise-level goals— innovation, efficiency, outcomes — to the brand’s “Connected Care” story. The post linked to a long-form article, bridging strategy and storytelling to position Teladoc Health as a trusted thought leader in the evolving digital care landscape.
World Heart Day: Awareness with Authenticity
For World Heart Day, our goal was to rise above the noise of generic awareness content by focusing on empathy over promotion. We created a simple, heart-led visual and message that celebrated our members and their health journeys—avoiding product marketing in favor of authentic storytelling.
The post achieved a 4.5% engagement rate, demonstrating that sincerity and simplicity can drive stronger connection than sales-driven messaging.
Connected Care, Visualized:
A Brand Storytelling Series
To demonstrate the power of connected care, I developed a visual metaphor campaign built around short video montages — each depicting individuals doing fine on their own but thriving when they come together. The creative highlighted Teladoc Health’s core message: whole-person care works better when it’s connected.
With a cohesive look and emotionally resonant storytelling, the campaign drove 28,256 total impressions, 8,675 video views, and a 4.7% engagement rate, reinforcing the value of integrated care across audiences.
Strategic Simplicity: Engaging Health Plan Leaders Through Problem–Solution Messaging
Created for a health plan audience, this social campaign opened with quick, provocative copy that called out familiar pain points — rising chronic condition costs, care gaps, and member engagement challenges. Follow-up animated posts revealed how Teladoc Health’s chronic condition solutions address those issues head-on, providing measurable outcomes at scale. The result: concise, problem–solution storytelling that captured attention and positioned Teladoc Health as a strategic partner for health plans seeking smarter, more sustainable care models.
The result: a unified narrative that connected emotional resonance with measurable outcomes, driving 9,842 impressions, 3,203 video views, and a 7.4% engagement rate, exceeding internal benchmarks.
