Thought Leadership.
Strategic, sharable content aimed at engaging and retaining a specific audience, ultimately driving meaningful and profitable customer action.
Client Case Study:
Transforming access through personalized virtual care for the State of Vermont’s diverse employee population
How innovation helps deliver measurable success: Highlights from our lunch and learn with Saint Francis Health System
From Ebook to Enterprise Resource
This project turned a single, agency-produced ebook into a seven-part article series designed to extend reach and engagement across digital channels. I restructured and rewrote the content to align with Teladoc Health’s brand voice, highlight distinct audience needs, and create multiple entry points for thought leadership promotion. The result was a more agile, discoverable, and enduring content campaign that elevated brand authority and maximized the value of an existing asset.
