Web

Teladoc Health Careers Page:
SEO-Driven Employer Brand Rewrite

I led the rewrite of Teladoc Health’s Careers section with a dual focus on performance and experience. Guided by SEO best practices, I optimized page structure, metadata, and keyword usage to attract high-intent talent while improving discoverability. At the same time, I reshaped the content to be more candidate-centric—clarifying roles, reinforcing culture, and introducing clear calls to action that guide users through the hiring journey. Strategic cross-linking to Teladoc Health’s corporate site helped create a seamless experience that connects mission, culture, and opportunity in one cohesive narrative.

For this ETC blog piece, I was tasked with finding and writing content that showcased ETC products in the field in a way that felt both authentic and engaging. I interviewed the lighting designer behind the Broadway production Freestyle Love Supreme, weaving the client’s first-person experience into a narrative that spotlighted the Eos control system’s reliability and creative flexibility. By anchoring the story in emotional insight and real-world problem solving — and linking back to ETC products — I made the copy resonate with both technical and artistic audiences, elevating a product description into a thoughtful, human-centered piece.

“Eos Feels the Love in Freestyle Love Supreme” — Customer-Driven Product Story

Enterprise Virtual Care Strategy:
Online Thought Leadership Series

To help hospital and health system leaders act on the urgent need for integrated virtual care models, I took a long-form enterprise strategy ebook and turned it into a seven-part online series tailored for busy professional audiences. By unpacking complex framework content into clear, actionable articles—with each piece focused on a specific operational insight or care-model opportunity—I made the subject matter more accessible and immediately useful to decision-makers. The series demonstrates my understanding of health system priorities and my ability to shape thought leadership content that drives strategic conversations, supports change adoption, and positions the brand as an authority in virtual care transformation.